Samsung Galaxy

Samsung makes an Intro film for every flagship mobile launch. They’re multi-month, multi-million dollar projects and they’re the first in-depth look the world gets into the new devices. They have a laundry list of requirements that can change in a day.

I got to work on two Intro films at Cheil Seoul. We pushed the clients into unfamiliar territory, creating a new storytelling voice for S22 and breaking the fourth wall for Z Fold 4 | Flip 4.

We were a small team carrying a lot of work.

And I’m super proud of what we did together.

Galaxy S22

Art Directors: Boyoung Chae, Hong Choi, Jinsoo Kim
Creative Director: Jinho Kim

Galaxy Z Fold4 | Z Flip4

Art Director: Boyoung Chae, Hyesang Kwon
Creative Director: Gyu Kim