Samsung Galaxy

Samsung makes an Intro film for every flagship mobile launch. It’s a gauntlet.

We did something new each time, pushing the work into unfamiliar territory.

Three continents, three languages on set, three hundred revisions and a little over three minutes each.

Galaxy S22

Art Directors: Boyoung Chae, Hong Choi, Jinsoo Kim
Creative Director: Jinho Kim

Galaxy Z Fold4 | Z Flip4

Art Director: Boyoung Chae, Hyesang Kwon
Creative Director: Gyu Kim