People’s United Bank: Checking Stays Personal

Our budget for this project was so low, it could have paid a summer intern’s salary.

And yet, we managed to say something about traveling, growing up, settling down, and raising a family, all with mostly static props.

And said it again, without any props at all, in radio.

We had wilder ideas that involved talking paintings, fur rugs, and aggressive minimalism. Saved for another day.

Art Director: Jamie Steentofte
Creative Director: Alex Schulhafer