ARMOUR STAR

Millions of blue-collar workers rely on canned meat for meals. Armour Star is one of the first brands in the category and the perfect candidate to celebrate these workers.
Tagline: Take lunch

As man cannot live on Vienna sausages alone, the Armour Star lunchbox contains the well-balanced sustenance hard work deserves.

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A social spotlight on the workers who eat Armour Star on the job.

To show appreciation, Armour Star will deliver lunch to crews in remote areas — even if that means taking the chopper.

Art Director: Whitney Downing
Brand Manager: Lareina Liu
Experience Designer: Trevor Naughton
Strategist: Afia Boakye