Millions of blue-collar workers rely on canned meat for meals. Armour Star is one of the first brands in the category and the perfect candidate to celebrate these workers.
Tagline: Take lunch
As man cannot live on Vienna sausages alone, the Armour Star lunchbox contains the well-balanced sustenance hard work deserves.
A social spotlight on the workers who eat Armour Star on the job.
To show appreciation, Armour Star will deliver lunch to crews in remote areas — even if that means taking the chopper.